Challenges with using English

English is an agglomerate language. As well as a basic romance grammar mostly descended from Latin, mixed with a Germanic and French vocabulary, English takes things from every other language it meets. One result of this is English has many words for the same thing, but many of these words mean quite different things. What is the difference between under and beneath? Look, see, and watch? In, at, and on?

The Language of Power

Speakers and writers use language to gain, maintain or increase power over their audience. So what do they do? And how do they do it? A sophisticated audience knows what they are doing and why, and can then make informed decisions.

The Language of Advertising

Advertisers use all kinds of tricks to get you to what they want. Some are visual, some are auditory, and some are linguistic. Effective advertisements also work on an emotional level. A sophisticated audience knows what advertisers are doing and why, and can then make informed decisions.